Our Process


Our projects develop through three phases:
organize, visualize, and stylize.


We gather content from our clients, do our own additional research, and dive into organizing the information. We create a hierarchy and use sketches, wire frames, or storyboards to communicate our design strategy to our clients. Our clients often remark that through this process, they come to better understand their own work.



Using our organized document from the previous phase, we identify content areas that would most benefit from visualization. With the audience in mind, we make the content accessible in the most effective way, whether that’s with diagrams, data-visualization, custom illustrations, photos, or other imagery.



Now we apply the aesthetic polish. We finalize fonts, colors, layout, illustrations, and edit final images. We use an iterative process to ensure that our clients are happy with the finished product.