Making corporate giving fun

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We were excited to work with B’nai B’rith Housing (BBH) on their 2019 Corporate Campaign mailer. They wanted to convey that their corporate sponsors are the “foundation” of what they do. We had the idea that we could put their sponsor logos literally in foundation blocks and show a house being built on top of it. A simple visual metaphor that gets the point across!

On the inside spread we illustrated one of BBH’s buildings with residents entering under a “welcome home” sign. We wanted the current and potential sponsors to see that there’s more work to be done to create ‘more places to call home’, but that BBH has done so much already thanks to them.

Malorie Landgreen